FOR THE EXTRAORDINARY
Welcome to Supawear, where it's all about levelling up your everyday and pumping up your vibes! Our vibe? Think top-notch gear that's not just cool but also crushes it in the style and comfort departments, whether you're burning up the dance floor or crushing a sweat sesh.
Campaign image from one of very first underwear launches!
SINCE 2012
ORIGINS
Launched in 2012, Supawear is from the brainchild of 2EROS, Jason who had one goal: make undies and sportswear that looks as good as it feels. Drawing inspo from the high energy of Sydney, Jason set out to create threads that could seamlessly go from gym floor to dance floor but with a little more tongue and cheek.