Supawear was launched in 2012 by Jason Hoeung, a designer with one clear mission: make underwear and activewear that looks as good as it feels. Not just functional, not just stylish. Both. Always.
Drawing energy from the pulse of Sydney and its unapologetically loud sense of self, Jason built a brand that could move between worlds without breaking a sweat. Supawear carved its own lane, bringing performance and edge.
Every piece is original in design, produced with manufacturers and suppliers who share the same obsession with quality. No compromises. No shortcuts.
SUPAWEAR began with Jason Hoeung’s vision that clothing goes beyond appearance - it’s a reflection of our character, attitude, and the way we choose to show up.
Growing up Asian Australian in Western Sydney, Jason did not often see people who shared his culture or sexuality represented with confidence. For a long time, he kept parts of himself separate. Learning to bring those parts together—and to be comfortable being seen—shaped both the person he became and the brand he created.
Jason wanted to design the things he wished had existed for him: underwear and activewear that felt exciting, expressive and genuinely good to wear.
That is why SUPAWEAR is colourful, playful and unapologetically sexy. The bold prints, body-conscious fits and unexpected details are not simply about attracting attention. They are about enjoying your body, expressing your personality and wearing something that makes you feel more like yourself.
We take the fun seriously. Every piece balances distinctive design with comfort, support and function, so it works in real life—from everyday routines and workouts to nights out and everything in between.
Over time, SUPAWEAR has grown into a community of people who bring their own identities, bodies and stories to the brand. They remind us that confidence does not have one look—and that feeling sexy is not reserved for a particular type of person.
SUPAWEAR exists to make room for more colour, more joy and more freedom in the way we show up.
Not to turn you into someone else, but to help you feel good being exactly who you are.
