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CAMPAIGNING FOR DIVERSITY

WHAT DOES DIVERSITY MEAN TO US

The celebration of modern multiculturalism. It’s about inclusiveness, respect and belonging for all, regardless of cultural or linguistic background, united by a set of core values.

HOW WE CHAMPION DIVERSITY

We embrace the diversity we have available worldwide to promote inclusion and showcase the beauty that doesn’t discriminate. Since our inception in 2012, we’ve included models, photographers and other talents from all walks of life and culture to help us champion diversity.

OUR DIVERSE CULTURE

We are vibrant and diverse — from our first campaign to our latest and newest arrivals. Our cultural diversity is one of our greatest strengths and is integral to our identity. We chose models based on beauty and not colour.